SeaSqueeze

 

I was tasked with creating a food item, along with the brand identity and package design. For this project, I challenged myself to create something for a younger target audience to show my diversity as a designer. I created SeaSqueeze, an on-the-go fruit and veggie sauce. SeaSqueeze stands out with its interesting packaging, each flavor comes in a different pouch shaped like a sea animal. Along with that, the box that the pouches come in can also be reused for children to play with. I also created a short advertisement, an animation of one of the pouches created in After Effects, that the brand could post to their Instagram.